Course Proposal & Statement of Work (SOW) Template
System: 03 Sales
Usage: Copy and paste the content below into a clean document, Word Document, or Proposal Software (PandaDoc/Proposify).
Instructions: Replace all text in [Brackets] with client-specific details.
PROPOSAL FOR [Client Name]
Date: [Date]
Prepared By: [Your Name/Company Name]
Valid Until: [Date + 30 Days]
1. Executive Summary
[Client Name] is seeking to [Goal: e.g., upskill their workforce in cybersecurity / improve operational efficiency]. The Tech Deputies (TTDTTD The organization managing this documentation.) proposes to deliver [Course/Service Name] to achieve [Specific Outcome].
We understand your primary challenges are:
- [Pain Point 1]
- [Pain Point 2]
- [Pain Point 3]
2. Scope of Work (The Solution)
A. Core Deliverables
We will provide access to the [Course Name] training program, which includes:
- Curriculum: [Number] Modules covering [Key Topics].
- Format: [e.g., On-demand video, live Q&A sessions, downloadable workbooks].
- Users: Licenses for up to [Number] participants.
- Certification: Certificates of Completion upon passing final assessment.
B. Implementation & Support
- Onboarding: Dedicated kickoff call to set up user accounts.
- Reporting: Monthly progress reports sent to [Client stakeholder].
- Support: Priority email support for all participants.
3. Project Timeline
| Phase | Activity | Estimated Date |
|---|---|---|
| Phase 1 | Contract Signing & Account Setup | [Date] |
| Phase 2 | User Enrollment & Kickoff | [Date] |
| Phase 3 | Training Period (Active Learning) | [Date Range] |
| Phase 4 | Completion & Certification | [Date] |
4. Investment
| Item | Description | Price |
|---|---|---|
| [Course Name] License | Access for [Number] users for [Duration] | $[Amount] |
| Onboarding Fee | Setup, branding, and kickoff session | $[Amount] |
| [Optional Add-on] | [e.g., 2 Live Coaching Calls] | $[Amount] |
| TOTAL | $[Total Amount] |
Payment Terms: 50% deposit due upon signing, 50% due upon completion of Phase 2.
5. Terms & Conditions (Standard)
- Intellectual Property: All course materials remain the intellectual property of The Tech Deputies. The Client receives a non-exclusive, non-transferable license to use materials for internal training purposes only.
- Confidentiality: Both parties agree to keep all proprietary information confidential.
- Payment: Invoices are due within [Number] days of receipt. Access may be suspended for late payments.
- Cancellation: Projects cancelled after signing are subject to a cancellation fee of [Percentage] of the total project value to cover incurred costs.
6. Acceptance
By signing below, [Client Name] agrees to the terms of this Proposal and Statement of Work.
For [Client Name]:
Signature: __________________________
Name: __________________________
Date: __________________________
For The Tech Deputies:
Signature: __________________________
Name: __________________________
Date: __________________________