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Content EngineContent Engine System 5 of the operational model; the 'Central Nervous System' responsible for transforming raw information into standardized, modular assets for use in courses, marketing, and support. Overview

1. Purpose​

The Content EngineContent Engine System 5 of the operational model; the 'Central Nervous System' responsible for transforming raw information into standardized, modular assets for use in courses, marketing, and support. (System 05) is the single source of truth for all business knowledge. It is not just a marketing tool; it is the operational backbone that feeds Marketing, Sales, Fulfillment, and Support.

Core Philosophy: "Create Once, Distribute Everywhere" (CODE). We do not create ad-hoc content. We create structured knowledge assets that are assembled into various formats.

2. The Core Concept: Atomic Knowledge Units (AKUsAKU A standardized, independent, and reusable piece of knowledge (concept, procedure, script, etc.) that acts as the fundamental building block of the Content Engine.)​

Instead of writing a "blog post" or a "course module," we write AKUsAKU A standardized, independent, and reusable piece of knowledge (concept, procedure, script, etc.) that acts as the fundamental building block of the Content Engine.. An AKUAKU A standardized, independent, and reusable piece of knowledge (concept, procedure, script, etc.) that acts as the fundamental building block of the Content Engine. is a self-contained concept (e.g., "How to handle objection X" or "The 3 steps to process Y").

  • Input: Subject Matter Expertise (SMESME An individual with deep understanding and authority on a specific process, topic, or technology.) extraction.
  • Storage: Central Knowledge Base (MS Loop/Notion).
  • Outputs:
    • Marketing: Blog posts, Social snippets.
    • Sales: One-pagers, Proposal clauses.
    • Product: Course lessons, VOD scripts.
    • Support: KB Articles, Canned Responses.

3. Tech Stack​

  • MS Loop (or Notion): The database for AKUsAKU A standardized, independent, and reusable piece of knowledge (concept, procedure, script, etc.) that acts as the fundamental building block of the Content Engine.. The "Writer's Room."
  • HubSpot Knowledge Base: The public/private face for System 09 (Support).
  • Loom/Vimeo: Video hosting for AKUsAKU A standardized, independent, and reusable piece of knowledge (concept, procedure, script, etc.) that acts as the fundamental building block of the Content Engine..
  • Canva: Visual template library.

4. Key Workflows​

  1. Ingestion: Converting raw ideas/legacy PPTs into AKUsAKU A standardized, independent, and reusable piece of knowledge (concept, procedure, script, etc.) that acts as the fundamental building block of the Content Engine..
  2. Normalization: Tagging and formatting for retrieval.
  3. Assembly: Combining AKUsAKU A standardized, independent, and reusable piece of knowledge (concept, procedure, script, etc.) that acts as the fundamental building block of the Content Engine. into products (Courses, Presentations).
  4. Maintenance: Quarterly audits to ensure truth.

5. Success Metrics​

  • Reuse Ratio: Avg number of formats per AKUAKU A standardized, independent, and reusable piece of knowledge (concept, procedure, script, etc.) that acts as the fundamental building block of the Content Engine. (Target: >3).
  • Time-to-Publish: Speed from Idea to Live.
  • KB Coverage: % of Support Tickets resolved with existing AKUsAKU A standardized, independent, and reusable piece of knowledge (concept, procedure, script, etc.) that acts as the fundamental building block of the Content Engine..

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